KCL Astute Capital Limited

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Building awareness using Facebook and driving sales.

8.8%

lift in daily camera captures

92%

on-target reach on Facebook

87%

on-target reach on Instagram

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Their Story.

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Meet KCL Astute Capital Limited.

KCL Astute Capital Limited is a Merchant Banker licensed by Securities Board of Nepal (SEBON) to render Portfolio Management Services. KCL Astute has the mission to deliver risk-adjusted performance in the field of investment management and management consulting. The company’s vision is to be a one-window solution to all investment and financial needs.

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Their Goal.

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Building awareness and driving sales.

KCL wanted to increase their brand awareness to reach a wide audience throughout the Kathmandu Valley using the Facebook platform and then drive potential customers to their facility.

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Our Solution.

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Regular social media updates and ads.

Before working with KCL Astute Capital Limited, they had a very inactive Facebook page and found that their content was not relevant to their audience.

In order to increase awareness about them on Facebook, our plan was to first identify a specific target group that could relate to the contents that KCL would put out. Our second step was to slowly to bring back their Facebook page up and running by regularly updating with relevant and engaging contents.

Once the page was built up, we started doing social media ads in the form of photos and videos to the said target group. Our solution proved success as KCL saw a high drive on their page engagement and sales.

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Products Used

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